Stop telling people about your USP – you don’t have one

I was recently at a marketing meeting where the MD of a company said “I just want you to put across…

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Telling stories all the way to the bank

When your business is called “stories that sell” it’s pretty obvious that you think stories can sell.  And over recent weeks…

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July 14, 2011 by

Poor spelling makes you poor – official

In an earlier blog “Spelling.  Who cares wins” I suggested that poor spelling could seriously harm your brand.  So I was…

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Why some library photographs are the kiss of death

Are you really passionate about what you do for your clients, anxious to demonstrate you really think about their needs and…

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