August 25, 2011 by

How to become a Jargonaut

I recently asked an American client of mine (politely!) why she didn’t do a particularly routine  editing job herself – I…

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I’m so not getting what it is you do.

Case studies and customer success stories are very effective promotional tools because they are so credible.  As I explained in a…

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How a brand can blow it with clumsy copywriting

I’m one of those sad people that actually reads brochures and catalogues for fun.  Why?  Because I’m fascinated by the tricks…

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Testimonial, case study or customer success story – what’s the difference?

When Mandy Rice Davies was giving evidence during the notorious Profumo affair (see the film “Scandal”) she was challenged by the…

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