Vorsprung durch Bollocks – when is it OK for your brand to talk a foreign language?

Audi, VW, Mazda – they’ve all used their native tongue to sell their products in the English speaking world.  Audi were…

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A heroic effort to find a USP

In recent posts I’ve been arguing that the concept of the USP is past its sell by date – because finding…

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The IKEA brand experience – temporarily oversold?

The other night I watched a TV commercial for IKEA.  A couple in a home (presumably) furnished by IKEA have an…

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The same, but different. How can you be professional, whilst also attracting attention?

Do you find yourself in an uncomfortable bind when it comes to attracting customers?  On the one hand you want to…

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