Want your marketing to work? Express your idea in the most powerful way possible.

In my two previous posts, “It all starts with a good brief” and “You need a great idea”, I outlined the…

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Want your marketing to work? You need a great idea.

As I explained in my previous post the first step in creating successful communications is to write a good brief.  Why?  Because…

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October 30, 2011 by

Want your marketing to work? It all starts with a good brief.

How do you get from a blank sheet of paper to a communication that achieves the results you want, with the…

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Busyness and business – why the one is not always good for the other

You want your marketing to work.  But all too often it doesn’t.  There could be any number of reasons for this,…

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Beware – your ego makes you vulnerable to mendacious marketers.

Nobody likes to feel small, ignored and powerless.  Smart marketers understand this, and use the knowledge to make suckers out of…

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