Want to make your marketing more effective? Don’t pin all your hopes on Big Data

I keep hearing the argument that Big Data creates more effective advertising and marketing.  It goes like this – the more…

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Phewww…what a stinker!

I’m embarrassed at how negative I’ve been – don’t I ever see a commercial that I like? So when I stumbled…

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Lean back if you want to get ahead

Two years ago I wrote a post, “Busyness and business – why the one is not always good for the other”,…

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Confession of a copywriter

I have an admission to make.  Unlike so many other copywriters, designers and people in marketing, I’m not passionate about what…

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Why novels are essential business reading

Back in June I wrote a post about why I was sticking to the day job, rather than indulging my hankering…

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