Is it any wonder your marketing is being ignored?

Marketers are very focused on whatever it is that they are promoting. But this skews their judgement.  Because that thing is…

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Moments that matter – Lloyds Bank’s clumsy attempts to connect with their customers

I had a go at a mailer I received last year from Lloyds’ Bank with a post entitled “There is something…

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Is Samsung pulling the wood over your eyes?

My wife bought a new phone last weekend – a Samsung Galaxy S 4 mini.  It’s really hi-tech, as you would…

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All my own work (I wish)

I recently wrote a post, Caveat Emptor – hire copywriter with caution, warning that there is a tendency among some copywriters to…

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Don’t be boring

If there was only one bit of advice I could give about marketing, and how to get the results you…

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