Is it any wonder your marketing is being ignored?
Marketers are very focused on whatever it is that they are promoting. But this skews their judgement. Because that thing is…Read More
Moments that matter – Lloyds Bank’s clumsy attempts to connect with their customers
I had a go at a mailer I received last year from Lloyds’ Bank with a post entitled “There is something…Read More
Is Samsung pulling the wood over your eyes?
My wife bought a new phone last weekend – a Samsung Galaxy S 4 mini. It’s really hi-tech, as you would…Read More
All my own work (I wish)
I recently wrote a post, Caveat Emptor – hire copywriter with caution, warning that there is a tendency among some copywriters to…Read More
Don’t be boring
If there was only one bit of advice I could give about marketing, and how to get the results you…Read More