March 12, 2017 by

I crown myself Wessex’s Favourite Copywriter

Every day I tell myself to get on with some paid-for work.  But every day I get distracted by some new…

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Robots replace humans in Australian Government’s Department of Finance

There has been much research of late warning that we’re all in danger of losing our jobs to androids, cyborgs or…

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Copywriting has become a joke

Woman goes into a bar and orders a gin & tonic.  Barman mixes it, puts slice of lemon on top, she…

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A tasty little job

DC Group have been working with J-MOMO pasta on a new website to launch their hand made pasta in the UK….

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Marketing full of empty promises leaves you feeling hungry

Towards the end of last year I attended a marketing workshop in a cafe on Bristol’s Whiteladies Road. Afterwards four of us…

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i am not amused

One of the earliest lessons we are taught at school is that language, especially when it is expressed as the written…

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How marketing is paving the way for Donald Trump

Why is Donald Trump proving so popular with so many? The fact that Donald Trump is gaining huge traction is partly…

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Why are so many copywriters shy about showing their work?

How do you judge a novelist?  You read their books. How do you judge a chef?  You eat their food….

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Marketing people – big headed, empty headed, or both?

I believe that marketing has to be creative to be effective.  If it isn’t creative it won’t sell.  People don’t buy…

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December 18, 2015 by

Germany wins the war (of Christmas commercials)

I always have a problem with the John Lewis Christmas commercials.  What’s the word?  Oversentimental. Mawkish. Schmaltzy.  Cringeworthy.  Crass.  They just…

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