A tasty little job

DC Group have been working with J-MOMO pasta on a new website to launch their hand made pasta in the UK….

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Marketing full of empty promises leaves you feeling hungry

Towards the end of last year I attended a marketing workshop in a cafe on Bristol’s Whiteladies Road. Afterwards four of us…

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i am not amused

One of the earliest lessons we are taught at school is that language, especially when it is expressed as the written…

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How marketing is paving the way for Donald Trump

Why is Donald Trump proving so popular with so many? The fact that Donald Trump is gaining huge traction is partly…

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Why are so many copywriters shy about showing their work?

How do you judge a novelist?  You read their books. How do you judge a chef?  You eat their food….

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Marketing people – big headed, empty headed, or both?

I believe that marketing has to be creative to be effective.  If it isn’t creative it won’t sell.  People don’t buy…

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December 18, 2015 by

Germany wins the war (of Christmas commercials)

I always have a problem with the John Lewis Christmas commercials.  What’s the word?  Oversentimental. Mawkish. Schmaltzy.  Cringeworthy.  Crass.  They just…

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December 7, 2015 by

Copywriters are revolting

If you’ve read a few of my previous posts you’ll realise that I’m not uncritical of the marketing industry and those…

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October 26, 2015 by

Robo Copy. Why I’m not worried about being replaced by a machine.

Robots, androids, cyborgs.  They’re coming for our jobs.  It’s the stuff of science fiction – watch Robo Cop, iRobot, Bladerunner, Ex…

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Take a trip with the Citroen C4 Cactus

A lot of today’s TV commercials leave me smiling – but not for the reasons intended.  The creatives are being forced…

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