A tasty little job
DC Group have been working with J-MOMO pasta on a new website to launch their hand made pasta in the UK….Read More
Marketing full of empty promises leaves you feeling hungry
Towards the end of last year I attended a marketing workshop in a cafe on Bristol’s Whiteladies Road. Afterwards four of us…Read More
i am not amused
One of the earliest lessons we are taught at school is that language, especially when it is expressed as the written…Read More
How marketing is paving the way for Donald Trump
Why is Donald Trump proving so popular with so many? The fact that Donald Trump is gaining huge traction is partly…Read More
Why are so many copywriters shy about showing their work?
How do you judge a novelist? You read their books. How do you judge a chef? You eat their food….Read More
Marketing people – big headed, empty headed, or both?
I believe that marketing has to be creative to be effective. If it isn’t creative it won’t sell. People don’t buy…Read More
Germany wins the war (of Christmas commercials)
I always have a problem with the John Lewis Christmas commercials. What’s the word? Oversentimental. Mawkish. Schmaltzy. Cringeworthy. Crass. They just…Read More
Copywriters are revolting
If you’ve read a few of my previous posts you’ll realise that I’m not uncritical of the marketing industry and those…Read More
Robo Copy. Why I’m not worried about being replaced by a machine.
Robots, androids, cyborgs. They’re coming for our jobs. It’s the stuff of science fiction – watch Robo Cop, iRobot, Bladerunner, Ex…Read More
Take a trip with the Citroen C4 Cactus
A lot of today’s TV commercials leave me smiling – but not for the reasons intended. The creatives are being forced…Read More