Are you pushing on a door marked “pull”?

Are you pushing on a door marked “pull”?

I’ve done it.  Then looked around to check who is watching.  Embarrassing, or what? Sadly I see a lot of small and medium sized businesses making the same mistake.  Not just once.  But repeatedly. They put a ton of effort into getting to the door of the audience’s...
Never underestimate the power of a great story

Never underestimate the power of a great story

Take a look at this short video. It’s exciting, entertaining and demonstrates the power of a great story. Enjoy! NB, if you’d like to inject some of these qualities into your own brand story get a copy of “The Authority Guide to Creating Brand...
Why do stories sell so well?

Why do stories sell so well?

You can try and force your sales message down someone’s throat.  But it doesn’t work.  And there’s a better way. Tell stories People have always been suckers for stories.  From cave paintings to strip cartoons, from Beowulf to Alien, and King Arthur...