by Jim | Feb 14, 2011 | Uncategorized
I’ve done it. Then looked around to check who is watching. Embarrassing, or what? Sadly I see a lot of small and medium sized businesses making the same mistake. Not just once. But repeatedly. They put a ton of effort into getting to the door of the audience’s... 
by Jim | Feb 6, 2011 | Uncategorized
Take a look at this short video. It’s exciting, entertaining and demonstrates the power of a great story. Enjoy! NB, if you’d like to inject some of these qualities into your own brand story get a copy of “The Authority Guide to Creating Brand... 
by Jim | Feb 6, 2011 | Uncategorized
You can try and force your sales message down someone’s throat. But it doesn’t work. And there’s a better way. Tell stories People have always been suckers for stories. From cave paintings to strip cartoons, from Beowulf to Alien, and King Arthur...