How to become a Jargonaut

How to become a Jargonaut

I recently asked an American client of mine (politely!) why she didn’t do a particularly routine  editing job herself – I couldn’t believe the company would pay me to perform this every month when it could so easily be handled in-house.  She replied “I don’t have the...
I’m so not getting what it is you do.

I’m so not getting what it is you do.

Case studies and customer success stories are very effective promotional tools because they are so credible.  As I explained in a previous blog post anything you say about your own product or service is suspect because you are totally biased – while the views of...
How a brand can blow it with clumsy copywriting

How a brand can blow it with clumsy copywriting

I’m one of those sad people that actually reads brochures and catalogues for fun.  Why?  Because I’m fascinated by the tricks that mail order companies will pull in an attempt to separate people from their money. The romantic fiction that is Boden Boden is a favourite...