How to become a Jargonaut
I recently asked an American client of mine (politely!) why she didn’t do a particularly routine editing job herself – I…Read More
I’m so not getting what it is you do.
Case studies and customer success stories are very effective promotional tools because they are so credible. As I explained in a…Read More
How a brand can blow it with clumsy copywriting
I’m one of those sad people that actually reads brochures and catalogues for fun. Why? Because I’m fascinated by the tricks…Read More
Testimonial, case study or customer success story – what’s the difference?
When Mandy Rice Davies was giving evidence during the notorious Profumo affair (see the film “Scandal”) she was challenged by the…Read More