by Jim | Sep 25, 2011 | Uncategorized
Audi, VW, Mazda – they’ve all used their native tongue to sell their products in the English speaking world. Audi were smart. VW were dull. And Mazda were desperate (IMHO). Here’s why. Audi have been using the strapline Vorsprung durch Technic since the 1970s. It... 
by Jim | Sep 24, 2011 | Uncategorized
In recent posts I’ve been arguing that the concept of the USP is past its sell by date – because finding anything that’s truly unique about your offering is mighty tough these days. However, after a hard day’s blogging, I went to the seaside for a breath of fresh air... 
by Jim | Sep 24, 2011 | Uncategorized
The other night I watched a TV commercial for IKEA. A couple in a home (presumably) furnished by IKEA have an energetic pillow fight before leaping on top of each other in bed. The title at the end of this romp reads EVERYTHING YOU NEED TO GO HAPPY TO BED, followed... 
by Jim | Sep 21, 2011 | Uncategorized
Do you find yourself in an uncomfortable bind when it comes to attracting customers? On the one hand you want to present yourself in a professional manner. But on the other you desperately need to grab attention. Doing both at the same time is virtually impossible...