Want your marketing to work? Express your idea in the most powerful way possible.
In my two previous posts, “It all starts with a good brief” and “You need a great idea”, I outlined the…Read More
Want your marketing to work? You need a great idea.
As I explained in my previous post the first step in creating successful communications is to write a good brief. Why? Because…Read More
Want your marketing to work? It all starts with a good brief.
How do you get from a blank sheet of paper to a communication that achieves the results you want, with the…Read More
Busyness and business – why the one is not always good for the other
You want your marketing to work. But all too often it doesn’t. There could be any number of reasons for this,…Read More
Beware – your ego makes you vulnerable to mendacious marketers.
Nobody likes to feel small, ignored and powerless. Smart marketers understand this, and use the knowledge to make suckers out of…Read More