How to make your brand irresistible

How to make your brand irresistible

It’s reassuring when people bigger and more successful than yourself share your views.   So when I logged on to a recent Economist webinar I was delighted to hear four heavy hitters from the world of advertising endorsing many of the points I’ve been making for months...
Have a MERRY CHRISTMAS

Have a MERRY CHRISTMAS

HAVE A  FROLICKSOME JOLLY BLISSFUL MIRTHFUL JOVIAL LARKISH GAMESOME CONVIVIAL FRISKY GLEEFUL INEBRIATED MERRY CHRISTMAS (It’s hard being a copywriter at this time of year!)