by Jim | Jan 30, 2012 | Uncategorized
Phew, I’ve written two heavy posts on advertising this weekend – need to finish off with something a bit more light-hearted – heck, it is Sunday night, after all! I learnt a HUGE lesson about social media this week. Scary, actually. And it’s kind of embarrassing to... 
by Jim | Jan 29, 2012 | Uncategorized
The success of Facebook shows the power of hi-tech hi-touch in action (see previous post “What has hi-tech hi-touch got to do with life as we know it, Jim?”). But is that just a freak, a one-off? No. Let’s look at another company that was in deep doo doo, way... 
by Jim | Jan 28, 2012 | Uncategorized
I ended last year with a post entitled Hi-tech hi-touch – a concept that’s at the heart of the world’s most successful brands and promised to explore it further in 2012 – by looking at a few companies that are using this approach to great effect. So here goes. Yeah,...