KISS – keep it simple, stupid

KISS – keep it simple, stupid

If you want to grab someone’s attention, engage their interest and sell them something, it makes sense to keep the message simple.  However, achieving this has always been challenging.  And those challenges have been getting bigger – to the extent that many of the...
We live in desperate times

We live in desperate times

My wife was watching “Bridget Jones’ Diary” last night (which meant I missed Ukraine vs Sweden) and I caught a commercial break with the Richmond Ham commercial. It features a naked farmer eating a ham sandwich in an idealised rural landscape...
Rescued from the Stories that sell archives

Rescued from the Stories that sell archives

I’m getting more readers all the time, and to help them find their way around the archive I’ve created an index of my first 46 posts.  I know I’m supposed to organise them into categories, but they’re a pretty mixed bag that won’t fit...