Why designers need copywriters – a cautionary tale

Why designers need copywriters – a cautionary tale

[vc_row][vc_column][vc_column_text]I hate to see someone blow it simply because they thought they didn’t need a copywriter. I came across an instance of this the other day.  Sadly, I know them.  They’re actually very successful and well known designers.  And nice guys...
Farmers do it outside

Farmers do it outside

Yo, famin’ is sexy, don’tcha know it, know it, know it… Check out the Richmond Ham Man (as featured in my previous post) And all those calendars with where  Farmers get their kit off. Then get on down with Tamara Drew and see how the local yokel gets...
Lies, damn lies and dress sizes

Lies, damn lies and dress sizes

The truth is elastic.  But as consumers we love it. Clothes with the feel-good factor sewn in Take dress sizes.  Recent research conducted by The Economist suggests that the average British size 14 pair of women’s trousers is now more than four inches wider at...