Your offering is GREAT!  But so what?

Your offering is GREAT! But so what?

So, you think you have a pretty good product or service to offer?  Bully for you!  But now the bad news – this is almost certainly not enough to ensure success. These are tough times. Consumers expect your product or service to be good – that’s a given.  If you want...
Wealth – what is it to you?

Wealth – what is it to you?

Do you feel you are working harder than ever just to make ends meet?  I certainly do.  But in the past 24 hours I’ve encountered two people, from very different situations in life, who have made me realise that being wealthy, and being poor, are to a large extent a...
Why simplicity sells

Why simplicity sells

Back in June I wrote a post about the need to keep your communications simple. Actually, I lie.  That’s what I intended to write.  But I got so involved in defining the problem that there was no room left for anything else. So, returning to the subject, why is it so...
Feed your head

Feed your head

In my last post I discussed the merits of feeding your head.  Some people have commented “what a great phrase!” I can’t take credit for it.  I lifted it from “White Rabbit” by Jefferson Airplane and Grace Slick  Since a few of my posts fall into the “rant” category,...