Copywriting that gets to the heart of the matter

Copywriting that gets to the heart of the matter

The marketing world has fragmented into numerous specialisms, disciplines and niches. Take copywriting. There’s writing for the web, B2B writing, content writing, direct mail writing, writing long copy, creative copywriting, SEO copywriting, writing case studies,...
How to sell icecream to Eskimos

How to sell icecream to Eskimos

I recently gave a talk at the Bath & Bristol Marketing network.  I shared a few ideas on how to create demand for products in an overcrowded market full of disengaged consumers. My good friend Sam of Airhead Animation very kindly captured it on his iPhone, then...