Dumb & dumber.  Where marketing is headed.

Dumb & dumber. Where marketing is headed.

I recently received a flyer in the post from SouthernElectric.  It’s a classic example of how, in recent years, a huge number of people in marketing, from the creatives to the clients, have utterly lost the plot – the industry is now full of people who really don’t...
What works best – softly, softly or pushy, pushy?

What works best – softly, softly or pushy, pushy?

I’m puzzled.  On the one hand we’re being told that content marketing is the way to win customers and influence people.  Yet on the other we see big brands throwing millions into commercials that take interruption marketing to irritating new extremes.   Who is right?...
Sad Men

Sad Men

Pretentious, Moi? I’ve been trying to write a new website for myself – and struggling.  It’s not just that writing about your own business is harder than writing about someone else’s.  It’s that writing about  “being creative”...