Phewww…what a stinker!

Phewww…what a stinker!

I’m embarrassed at how negative I’ve been – don’t I ever see a commercial that I like? So when I stumbled over this one I felt flushed with relief.  Sheila, my wife, asked “is it a piss take?”.  No, I believe it’s for real....
Lean back if you want to get ahead

Lean back if you want to get ahead

Two years ago I wrote a post, “Busyness and business – why the one is not always good for the other”, where I argued that people in marketing should spend more time thinking, and less time doing, doing, doing. Only twits tweat? Did it have any effect?  Of course not...
Confession of a copywriter

Confession of a copywriter

I have an admission to make.  Unlike so many other copywriters, designers and people in marketing, I’m not passionate about what I do. Shock horror!  You mean you don’t care? No, nothing could be further from the truth.  I just care about the stuff that matters. Feel...
Why novels are essential business reading

Why novels are essential business reading

Back in June I wrote a post about why I was sticking to the day job, rather than indulging my hankering to write a novel.  Entitled “Five books that plunge a dagger into the heart of the aspiring novelist” it was a way of sharing some of my favourite authors with all...