Is it any wonder your marketing is being ignored?

Is it any wonder your marketing is being ignored?

Marketers are very focused on whatever it is that they are promoting. But this skews their judgement.  Because that thing is so important to them, takes up such a huge amount of their brain space and consumes so much of their emotional energy, they forget that nobody...
Is Samsung pulling the wood over your eyes?

Is Samsung pulling the wood over your eyes?

My wife bought a new phone last weekend – a Samsung Galaxy S 4 mini.  It’s really hi-tech, as you would expect. When the guy had finished demonstrating it he packed the phone away for her in the little cardboard box.  Nothing strange there you might think.  But why...
All my own work (I wish)

All my own work (I wish)

I recently wrote a post, Caveat Emptor – hire copywriter with caution, warning that there is a tendency among some copywriters to exaggerate their experience.  This led to a discussion on LinkedIn where several experienced practitioners shared stories of how...
Don’t be boring

Don’t be boring

  If there was only one bit of advice I could give about marketing, and how to get the results you want, it would be this – don’t be boring.  Kind of obvious really.  Be boring and be invisible. Yet how many marketing campaigns these days really grab the...