The sincerest form of flattery

The sincerest form of flattery

Copying – if someone nicks your words they must think those words are good. So I was gratified to hear from upmarket chauffeuring company Sybaris that whole sections of their website, written by yours truly, have recently appeared on two competitor websites. One...
Marketing by numbers – why you end up with nought

Marketing by numbers – why you end up with nought

I’ve just read Watertight Marketing by Bryony Thomas.  It’s good – full of excellent practical advice on how to tighten up your marketing to get a better return on your investment.  But, like a huge number of other marketing books, courses and seminars that present a...