Wine by Primark

Wine by Primark

You don’t buy wine for how it tastes, you buy it for how it looks.  Discuss. On the face of it this is a ridiculous statement.  Wine is ALL about taste, surely? Errr, sorry darling, that attitude is just so passé.  Let’s go somewhere in private where we can talk –...
Stories from the drawing board

Stories from the drawing board

The marketing industry is full of people who look the part and talk the talk.  But a lot of them, when it comes to actually doing the job, can’t punch their way out of a wet paper bag. What do I mean by “doing the job”?  I mean taking a communication and marketing...