Germany wins the war (of Christmas commercials)

Germany wins the war (of Christmas commercials)

I always have a problem with the John Lewis Christmas commercials.  What’s the word?  Oversentimental. Mawkish. Schmaltzy.  Cringeworthy.  Crass.  They just set my teeth on edge with their saccharine drenched scripts, cute kids and oh-so-adorable animations. This year...
Copywriters are revolting

Copywriters are revolting

If you’ve read a few of my previous posts you’ll realise that I’m not uncritical of the marketing industry and those who work in it.  However, I assumed this was simply because I’m a sad old git who just doesn’t “get it” any more.  I was therefore very surprised, and...