December 18, 2015 by

Germany wins the war (of Christmas commercials)

I always have a problem with the John Lewis Christmas commercials.  What’s the word?  Oversentimental. Mawkish. Schmaltzy.  Cringeworthy.  Crass.  They just…

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December 7, 2015 by

Copywriters are revolting

If you’ve read a few of my previous posts you’ll realise that I’m not uncritical of the marketing industry and those…

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