I crown myself Wessex’s Favourite Copywriter

I crown myself Wessex’s Favourite Copywriter

Every day I tell myself to get on with some paid-for work.  But every day I get distracted by some new thing that gets my goat.  So, here goes…but I’ll make it quick and brief. Just now I came across a copywriter who describes themselves as San Francisco’s Favourite...
Copywriting has become a joke

Copywriting has become a joke

Woman goes into a bar and orders a gin & tonic.  Barman mixes it, puts slice of lemon on top, she pays for it, then takes a sip. She calls barman back and says “I asked for a gin & tonic, but this is vodka & soda!”. He replies “Gin & tonic, vodka &...