Let’s take a deep dive into the language of bullshit

Let’s take a deep dive into the language of bullshit

What are words for?  For communication.  The whole point of language is to provide a means of transferring information from one person to another in such a way that they understand each other. Try telling that to business executives, economists and politicians.  At...
10 classic mistakes to avoid when creating your brand story

10 classic mistakes to avoid when creating your brand story

Think your brand story is in pretty good shape? That’s terrific! But maybe you should just check to make sure you haven’t made any of these elementary errors. Have you given your brand story and messaging the attention they deserve? There are so many exciting new ways...