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News & Views

Latest thoughts + musings from the team.

April 14, 2018
Advertising is dead – not.

We are constantly being told that old style analogue advertising (press, posters, direct mail, broadcast TV) is dead.  This is bollocks. …

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February 13, 2018
Let’s take a deep dive into the language of bullshit

What are words for?  For communication.  The whole point of language is to provide a means of transferring information from one…

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February 12, 2018
10 classic mistakes to avoid when creating your brand story

Think your brand story is in pretty good shape? That’s terrific! But maybe you should just check to make sure you haven’t made…

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January 20, 2018
What’s the smartest and swiftest way you can win new customers in 2018?

Want to win new customers and grow your business?  Of course you do.  But it’s hard to know where to…

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December 4, 2017
The law of unintended consequences in action

Two years ago I wrote an article about the fact that robots were taking over the world – and wondered how…

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November 28, 2017
What have the Romans ever done for us (apart from provide the content for websites)?

Today I was struggling to write the home page for a successful sign manufacturing company. Doing my due diligence I googled…

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