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News & Views

Latest thoughts + musings from the team.

September 10, 2018
How to find your brand story and tell it well (not)

Successful brands tell compelling stories.  And they tell them well.  Most, however, struggle.  Cotswold Outdoor is an example of a brand…

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June 8, 2018
Looking for a Somerset copywriter? How do you choose?

Put the words “Somerset copywriter” into google and the search engine will give you pages of people to choose from.  But…

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May 26, 2018
Copywriter in Somerset discovers he’s invisible

I’m a copywriter in Somerset.  But a few days ago, when I put the words “copywriter Somerset” into Google I just…

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April 14, 2018
Advertising is dead – not.

We are constantly being told that old style analogue advertising (press, posters, direct mail, broadcast TV) is dead.  This is bollocks. …

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February 13, 2018
Let’s take a deep dive into the language of bullshit

What are words for?  For communication.  The whole point of language is to provide a means of transferring information from one…

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February 12, 2018
10 classic mistakes to avoid when creating your brand story

Think your brand story is in pretty good shape? That’s terrific! But maybe you should just check to make sure you haven’t made…

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