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News & Views

Latest thoughts + musings from the team.

December 4, 2017
The law of unintended consequences in action

Two years ago I wrote an article about the fact that robots were taking over the world – and wondered how…

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November 28, 2017
What have the Romans ever done for us (apart from provide the content for websites)?

Today I was struggling to write the home page for a successful sign manufacturing company. Doing my due diligence I googled…

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October 25, 2017
Can negative ever be positive?

I haven’t produced a blog post in ages.  In my defence, however, I have had a book published and I did…

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March 12, 2017
I crown myself Wessex’s Favourite Copywriter

Every day I tell myself to get on with some paid-for work.  But every day I get distracted by some new…

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March 3, 2017
Robots replace humans in Australian Government’s Department of Finance

There has been much research of late warning that we’re all in danger of losing our jobs to androids, cyborgs or…

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March 2, 2017
Copywriting has become a joke

Woman goes into a bar and orders a gin & tonic.  Barman mixes it, puts slice of lemon on top, she…

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