Get a good brand story.  Or die.

Get a good brand story. Or die.

  The headline I’ve written for this post may seem slightly overdramatic.  But a great brand story is not a nice-to-have.  It’s an absolutely-must-have.  Because consumers are short of time, overloaded with information and spoilt for choice.  If you don’t...
How to find your brand story and tell it well (not)

How to find your brand story and tell it well (not)

Successful brands tell compelling stories.  And they tell them well.  Most, however, struggle.  Cotswold Outdoor is an example of a brand finding it an uphill slog and losing their way.  If you want to avoid the same mistakes, and create a brand story that has a clear...
Looking for a Somerset copywriter?  How do you choose?

Looking for a Somerset copywriter? How do you choose?

Put the words “Somerset copywriter” into google and the search engine will give you pages of people to choose from.  But how do you figure out which one is the best fit for your business? Caveat emptor The internet is awash with people who can talk a good talk and...
Copywriter in Somerset discovers he’s invisible

Copywriter in Somerset discovers he’s invisible

I’m a copywriter in Somerset.  But a few days ago, when I put the words “copywriter Somerset” into Google I just didn’t show up at all.  I wasn’t on the google map, and I wasn’t on page 1, 2, 3… However, 12 other copywriters did appear on the map of Somerset.  And...
Advertising is dead – not.

Advertising is dead – not.

We are constantly being told that old style analogue advertising (press, posters, direct mail, broadcast TV) is dead.  This is bollocks.  As Mark Twain observed, on reading his own premature obituary, “The reports of my death have been greatly exaggerated”. And the...