Let’s take a deep dive into the language of bullshit

Let’s take a deep dive into the language of bullshit

What are words for?  For communication.  The whole point of language is to provide a means of transferring information from one person to another in such a way that they understand each other. Try telling that to business executives, economists and politicians.  At...
10 classic mistakes to avoid when creating your brand story

10 classic mistakes to avoid when creating your brand story

Think your brand story is in pretty good shape? That’s terrific! But maybe you should just check to make sure you haven’t made any of these elementary errors. Have you given your brand story and messaging the attention they deserve? There are so many exciting new ways...
The law of unintended consequences in action

The law of unintended consequences in action

Two years ago I wrote an article about the fact that robots were taking over the world – and wondered how much longer it would be before robocopywriters put the human hacks like myself on the wordsmithing scrapheap. Three creative types replied, but then the...
Can negative ever be positive?

Can negative ever be positive?

I haven’t produced a blog post in ages.  In my defence, however, I have had a book published and I did disappear into the backwoods of California, Oregon, Washington State, British Columbia and Alberta for six weeks mental detox.  So, an article is long overdue. ...