Wine by Primark

Wine by Primark

You don’t buy wine for how it tastes, you buy it for how it looks.  Discuss. On the face of it this is a ridiculous statement.  Wine is ALL about taste, surely? Errr, sorry darling, that attitude is just so passé.  Let’s go somewhere in private where we can talk –...
The sincerest form of flattery

The sincerest form of flattery

Copying – if someone nicks your words they must think those words are good. So I was gratified to hear from upmarket chauffeuring company Sybaris that whole sections of their website, written by yours truly, have recently appeared on two competitor websites. One...
Marketing by numbers – why you end up with nought

Marketing by numbers – why you end up with nought

I’ve just read Watertight Marketing by Bryony Thomas.  It’s good – full of excellent practical advice on how to tighten up your marketing to get a better return on your investment.  But, like a huge number of other marketing books, courses and seminars that present a...
How I became a top Muslim copywriter

How I became a top Muslim copywriter

A couple of months ago I got a phone call from someone wanting a Muslim copywriter to help them launch a new halal product.  I tried to tell them they had got the wrong number.  But they insisted I was the person for the job.  Did they know something I didn’t?  The...
Is it any wonder your marketing is being ignored?

Is it any wonder your marketing is being ignored?

Marketers are very focused on whatever it is that they are promoting. But this skews their judgement.  Because that thing is so important to them, takes up such a huge amount of their brain space and consumes so much of their emotional energy, they forget that nobody...