How marketing is paving the way for Donald Trump

Why is Donald Trump proving so popular with so many? The fact that Donald Trump is gaining huge traction is partly…

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How to sell icecream to Eskimos

I recently gave a talk at the Bath & Bristol Marketing network.  I shared a few ideas on how to create…

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Beware – your ego makes you vulnerable to mendacious marketers.

Nobody likes to feel small, ignored and powerless.  Smart marketers understand this, and use the knowledge to make suckers out of…

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