How marketing is paving the way for Donald Trump
Why is Donald Trump proving so popular with so many? The fact that Donald Trump is gaining huge traction is partly…Read More
How to sell icecream to Eskimos
I recently gave a talk at the Bath & Bristol Marketing network. I shared a few ideas on how to create…Read More
Beware – your ego makes you vulnerable to mendacious marketers.
Nobody likes to feel small, ignored and powerless. Smart marketers understand this, and use the knowledge to make suckers out of…Read More
From USP to UPS
In my previous blog, “How to sell when you have no USP”, I explained how marketing has moved from the concept…Read More