November 17, 2013 by

There is something rotten in the state of Brand Land

Marketers have always been economical with the truth.  But some brands are virtually ignoring it altogether. I received a brochure from…

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April 25, 2012 by

I work in marketing and I bring greetings from Planet Brand

After watching those videos on workplace rage (see my previous post) I chanced upon a page (back cover) in the latest…

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Behind every great brand there is some poor bastard who is just trying to make it through to the weekend.

In Brand World everything is hunky dory and tickety boo. The company’s values, the mission, and the vision are all perfectly…

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How to make your brand irresistible

It’s reassuring when people bigger and more successful than yourself share your views.   So when I logged on to a recent…

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Tone of voice – is it a red herring?

When people talk copywriting the phrase “tone of voice” often pops up – as if “this is what copywriting is all…

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