Stories from the drawing board

The marketing industry is full of people who look the part and talk the talk.  But a lot of them, when…

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I’m so not getting what it is you do.

Case studies and customer success stories are very effective promotional tools because they are so credible.  As I explained in a…

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Why do stories sell so well?

You can try and force your sales message down someone’s throat.  But it doesn’t work.  And there’s a better way. Tell…

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