Stories from the drawing board
The marketing industry is full of people who look the part and talk the talk. But a lot of them, when…Read More
I’m so not getting what it is you do.
Case studies and customer success stories are very effective promotional tools because they are so credible. As I explained in a…Read More
Why do stories sell so well?
You can try and force your sales message down someone’s throat. But it doesn’t work. And there’s a better way. Tell…Read More