The law of unintended consequences in action
Two years ago I wrote an article about the fact that robots were taking over the world – and wondered how…Read More
Why are so many copywriters shy about showing their work?
How do you judge a novelist? You read their books. How do you judge a chef? You eat their food….Read More
Want to succeed in business? Think like Oscar Pistorius
Imagine you were Oscar Pistorius the day after you’d shot your girlfriend. Would you be thinking “I need the best legal…Read More
All my own work (I wish)
I recently wrote a post, Caveat Emptor – hire copywriter with caution, warning that there is a tendency among some copywriters to…Read More