December 4, 2017 by

The law of unintended consequences in action

Two years ago I wrote an article about the fact that robots were taking over the world – and wondered how…

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Why are so many copywriters shy about showing their work?

How do you judge a novelist?  You read their books. How do you judge a chef?  You eat their food….

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Want to succeed in business? Think like Oscar Pistorius

Want to succeed in business? Think like Oscar Pistorius

Imagine you were Oscar Pistorius the day after you’d shot your girlfriend.  Would you be thinking “I need the best legal…

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All my own work (I wish)

I recently wrote a post, Caveat Emptor – hire copywriter with caution, warning that there is a tendency among some copywriters to…

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