by Jim | Nov 27, 2018 | blog
The term “copywriter” doesn’t mean much to a lot of people. And it means all sorts of very different things to the rest. So I and my colleagues frequently have to explain ourselves. One of the most popular/convenient labels, both with copywriters... 
by Jim | Nov 28, 2017 | blog
Today I was struggling to write the home page for a successful sign manufacturing company. Doing my due diligence I googled “signage” to see how other companies in the same marketplace described themselves and their services. On the very first page of the unpaid... 
by Jim | Mar 12, 2017 | blog
Every day I tell myself to get on with some paid-for work. But every day I get distracted by some new thing that gets my goat. So, here goes…but I’ll make it quick and brief. Just now I came across a copywriter who describes themselves as San Francisco’s Favourite... 
by Jim | Mar 2, 2017 | blog
Woman goes into a bar and orders a gin & tonic. Barman mixes it, puts slice of lemon on top, she pays for it, then takes a sip. She calls barman back and says “I asked for a gin & tonic, but this is vodka & soda!”. He replies “Gin & tonic, vodka &... 
by Jim | Feb 11, 2017 | blog
One of the earliest lessons we are taught at school is that language, especially when it is expressed as the written word, is governed by certain rules – there are grammatical conventions that we should stick to if we want to communicate clearly and make it easy for...