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copywriting
Copywriter or wordsmith? Why there’s a difference and why it matters.
The term “copywriter” doesn’t mean much to a lot of people. And it means all sorts of very different things to…
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What have the Romans ever done for us (apart from provide the content for websites)?
Today I was struggling to write the home page for a successful sign manufacturing company. Doing my due diligence I googled…
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I crown myself Wessex’s Favourite Copywriter
Every day I tell myself to get on with some paid-for work. But every day I get distracted by some new…
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Copywriting has become a joke
Woman goes into a bar and orders a gin & tonic. Barman mixes it, puts slice of lemon on top, she…
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i am not amused
One of the earliest lessons we are taught at school is that language, especially when it is expressed as the written…
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Stories from the drawing board
The marketing industry is full of people who look the part and talk the talk. But a lot of them, when…
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Is it any wonder your marketing is being ignored?
Marketers are very focused on whatever it is that they are promoting. But this skews their judgement. Because that thing is…
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Caveat emptor – hire copywriter with caution
We all know that advertising, marketing and branding is the art of creating stories that sell. But how far can you…
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Confession of a copywriter
I have an admission to make. Unlike so many other copywriters, designers and people in marketing, I’m not passionate about what…
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