Copywriter or wordsmith? Why there’s a difference and why it matters.
The term “copywriter” doesn’t mean much to a lot of people. And it means all sorts of very different things to…Read More
What have the Romans ever done for us (apart from provide the content for websites)?
Today I was struggling to write the home page for a successful sign manufacturing company. Doing my due diligence I googled…Read More
I crown myself Wessex’s Favourite Copywriter
Every day I tell myself to get on with some paid-for work. But every day I get distracted by some new…Read More
Copywriting has become a joke
Woman goes into a bar and orders a gin & tonic. Barman mixes it, puts slice of lemon on top, she…Read More
i am not amused
One of the earliest lessons we are taught at school is that language, especially when it is expressed as the written…Read More
Stories from the drawing board
The marketing industry is full of people who look the part and talk the talk. But a lot of them, when…Read More
Is it any wonder your marketing is being ignored?
Marketers are very focused on whatever it is that they are promoting. But this skews their judgement. Because that thing is…Read More
Confession of a copywriter
I have an admission to make. Unlike so many other copywriters, designers and people in marketing, I’m not passionate about what…Read More