Copywriter or wordsmith? Why there’s a difference and why it matters.

The term “copywriter” doesn’t mean much to a lot of people.  And it means all sorts of very different things to…

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What have the Romans ever done for us (apart from provide the content for websites)?

Today I was struggling to write the home page for a successful sign manufacturing company. Doing my due diligence I googled…

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I crown myself Wessex’s Favourite Copywriter

Every day I tell myself to get on with some paid-for work.  But every day I get distracted by some new…

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Copywriting has become a joke

Woman goes into a bar and orders a gin & tonic.  Barman mixes it, puts slice of lemon on top, she…

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i am not amused

One of the earliest lessons we are taught at school is that language, especially when it is expressed as the written…

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Stories from the drawing board

The marketing industry is full of people who look the part and talk the talk.  But a lot of them, when…

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Is it any wonder your marketing is being ignored?

Marketers are very focused on whatever it is that they are promoting. But this skews their judgement.  Because that thing is…

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February 2, 2014 by

Caveat emptor – hire copywriter with caution

We all know that advertising, marketing and branding is the art of creating stories that sell.  But how far can you…

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Confession of a copywriter

I have an admission to make.  Unlike so many other copywriters, designers and people in marketing, I’m not passionate about what…

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Why designers need copywriters – a cautionary tale

I hate to see someone blow it simply because they thought they didn’t need a copywriter. I came across an instance...
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