Get a good brand story. Or die.

The headline I’ve written for this post may seem slightly overdramatic.  But a great brand story is not a nice-to-have. …

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How to find your brand story and tell it well (not)

Successful brands tell compelling stories.  And they tell them well.  Most, however, struggle.  Cotswold Outdoor is an example of a brand…

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What works best – softly, softly or pushy, pushy?

I’m puzzled.  On the one hand we’re being told that content marketing is the way to win customers and influence people. …

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Copywriting that gets to the heart of the matter

The marketing world has fragmented into numerous specialisms, disciplines and niches. Take copywriting. There’s writing for the web, B2B writing, content…

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We live in desperate times

My wife was watching “Bridget Jones’ Diary” last night (which meant I missed Ukraine vs Sweden) and I caught a commercial…

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