Get a good brand story. Or die.
The headline I’ve written for this post may seem slightly overdramatic. But a great brand story is not a nice-to-have. …Read More
How to find your brand story and tell it well (not)
Successful brands tell compelling stories. And they tell them well. Most, however, struggle. Cotswold Outdoor is an example of a brand…Read More
What works best – softly, softly or pushy, pushy?
I’m puzzled. On the one hand we’re being told that content marketing is the way to win customers and influence people. …Read More
Copywriting that gets to the heart of the matter
The marketing world has fragmented into numerous specialisms, disciplines and niches. Take copywriting. There’s writing for the web, B2B writing, content…Read More
We live in desperate times
My wife was watching “Bridget Jones’ Diary” last night (which meant I missed Ukraine vs Sweden) and I caught a commercial…Read More