Marketing by numbers – why you end up with nought
I’ve just read Watertight Marketing by Bryony Thomas. It’s good – full of excellent practical advice on how to tighten up…Read More
The hidden persuaders come out of the closet
A few weeks ago I saw the recent Chrysler Ypsilon commercial and did a double-take. Visually it’s unremarkable. But the voiceover…Read More
Want your marketing to work? You need a great idea.
As I explained in my previous post the first step in creating successful communications is to write a good brief. Why? Because…Read More