July 26, 2014 by

Marketing by numbers – why you end up with nought

I’ve just read Watertight Marketing by Bryony Thomas.  It’s good – full of excellent practical advice on how to tighten up…

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March 17, 2012 by

The hidden persuaders come out of the closet

A few weeks ago I saw the recent Chrysler Ypsilon commercial and did a double-take.  Visually it’s unremarkable.  But the voiceover…

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October 30, 2011 by

Want your marketing to work? You need a great idea.

As I explained in my previous post the first step in creating successful communications is to write a good brief.  Why?  Because…

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