
Marketing by numbers – why you end up with nought
I’ve just read Watertight Marketing by Bryony Thomas. It’s good – full of excellent practical advice on how to tighten up…
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The hidden persuaders come out of the closet
A few weeks ago I saw the recent Chrysler Ypsilon commercial and did a double-take. Visually it’s unremarkable. But the voiceover…
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Want your marketing to work? You need a great idea.
As I explained in my previous post the first step in creating successful communications is to write a good brief. Why? Because…
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