How to make your brand irresistible

How to make your brand irresistible

It’s reassuring when people bigger and more successful than yourself share your views.   So when I logged on to a recent Economist webinar I was delighted to hear four heavy hitters from the world of advertising endorsing many of the points I’ve been making for months...
Why do stories sell so well?

Why do stories sell so well?

You can try and force your sales message down someone’s throat.  But it doesn’t work.  And there’s a better way. Tell stories People have always been suckers for stories.  From cave paintings to strip cartoons, from Beowulf to Alien, and King Arthur...