Marketing people – big headed, empty headed, or both?

Marketing people – big headed, empty headed, or both?

I believe that marketing has to be creative to be effective.  If it isn’t creative it won’t sell.  People don’t buy dull. In my experience, however, many of those in our industry have not equipped themselves mentally to make an effective contribution when it comes to...
Why designers need copywriters – a cautionary tale

Why designers need copywriters – a cautionary tale

[vc_row][vc_column][vc_column_text]I hate to see someone blow it simply because they thought they didn’t need a copywriter. I came across an instance of this the other day.  Sadly, I know them.  They’re actually very successful and well known designers.  And nice guys...