Is it any wonder your marketing is being ignored?

Marketers are very focused on whatever it is that they are promoting. But this skews their judgement.  Because that thing is…

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Why simplicity sells

Back in June I wrote a post about the need to keep your communications simple. Actually, I lie.  That’s what I…

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A picture is worth a thousand words – bollocks!

Dave Trott, the famous ad man, not one to shy away from controversy, recently added his voice to the “nobody reads…

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Busyness and business – why the one is not always good for the other

You want your marketing to work.  But all too often it doesn’t.  There could be any number of reasons for this,…

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Touching the void – is your marketing getting you the wrong kind of exposure?

Blog best practice states that posts should be helpful.  OK, the most helpful thing I can say to a huge number…

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Why do stories sell so well?

You can try and force your sales message down someone’s throat.  But it doesn’t work.  And there’s a better way. Tell…

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