10 classic mistakes to avoid when creating your brand story

10 classic mistakes to avoid when creating your brand story

Think your brand story is in pretty good shape? That’s terrific! But maybe you should just check to make sure you haven’t made any of these elementary errors. Have you given your brand story and messaging the attention they deserve? There are so many exciting new ways...
Copywriting has become a joke

Copywriting has become a joke

Woman goes into a bar and orders a gin & tonic.  Barman mixes it, puts slice of lemon on top, she pays for it, then takes a sip. She calls barman back and says “I asked for a gin & tonic, but this is vodka & soda!”. He replies “Gin & tonic, vodka &...