Behind every great brand there is some poor bastard who is just trying to make it through to the weekend.

In Brand World everything is hunky dory and tickety boo. The company’s values, the mission, and the vision are all perfectly…

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How a brand can blow it with clumsy copywriting

I’m one of those sad people that actually reads brochures and catalogues for fun.  Why?  Because I’m fascinated by the tricks…

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