Lean back if you want to get ahead

Lean back if you want to get ahead

Two years ago I wrote a post, “Busyness and business – why the one is not always good for the other”, where I argued that people in marketing should spend more time thinking, and less time doing, doing, doing. Only twits tweat? Did it have any effect?  Of course not...
Confession of a copywriter

Confession of a copywriter

I have an admission to make.  Unlike so many other copywriters, designers and people in marketing, I’m not passionate about what I do. Shock horror!  You mean you don’t care? No, nothing could be further from the truth.  I just care about the stuff that matters. Feel...