All my own work (I wish)

All my own work (I wish)

I recently wrote a post, Caveat Emptor – hire copywriter with caution, warning that there is a tendency among some copywriters to exaggerate their experience.  This led to a discussion on LinkedIn where several experienced practitioners shared stories of how...
I’m sold on my clients

I’m sold on my clients

To write good copy it helps if you can sell yourself on the product or service you are promoting.   I’m very fortunate to have clients that make this easy. Cotswold Outdoor Having worked with Cotswold Outdoor for a few years I really believe they are the best...
Copywriting that gets to the heart of the matter

Copywriting that gets to the heart of the matter

The marketing world has fragmented into numerous specialisms, disciplines and niches. Take copywriting. There’s writing for the web, B2B writing, content writing, direct mail writing, writing long copy, creative copywriting, SEO copywriting, writing case studies,...