All my own work (I wish)

I recently wrote a post, Caveat Emptor – hire copywriter with caution, warning that there is a tendency among some copywriters to…

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I’m sold on my clients

To write good copy it helps if you can sell yourself on the product or service you are promoting.   I’m…

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Copywriting that gets to the heart of the matter

The marketing world has fragmented into numerous specialisms, disciplines and niches. Take copywriting. There’s writing for the web, B2B writing, content…

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Lunch in the Boot & Flogger – it’s work, Jim, but not as we know it

“The house of fiction”, as Henry James once remarked, has “not one window, but a million,” meaning that every writer has…

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