Marketing people – big headed, empty headed, or both?

Marketing people – big headed, empty headed, or both?

I believe that marketing has to be creative to be effective.  If it isn’t creative it won’t sell.  People don’t buy dull. In my experience, however, many of those in our industry have not equipped themselves mentally to make an effective contribution when it comes to...
How I became a top Muslim copywriter

How I became a top Muslim copywriter

A couple of months ago I got a phone call from someone wanting a Muslim copywriter to help them launch a new halal product.  I tried to tell them they had got the wrong number.  But they insisted I was the person for the job.  Did they know something I didn’t?  The...