Marketing by numbers – why you end up with nought

Marketing by numbers – why you end up with nought

I’ve just read Watertight Marketing by Bryony Thomas.  It’s good – full of excellent practical advice on how to tighten up your marketing to get a better return on your investment.  But, like a huge number of other marketing books, courses and seminars that present a...
Don’t be boring

Don’t be boring

  If there was only one bit of advice I could give about marketing, and how to get the results you want, it would be this – don’t be boring.  Kind of obvious really.  Be boring and be invisible. Yet how many marketing campaigns these days really grab the...
Why simplicity sells

Why simplicity sells

Back in June I wrote a post about the need to keep your communications simple. Actually, I lie.  That’s what I intended to write.  But I got so involved in defining the problem that there was no room left for anything else. So, returning to the subject, why is it so...