Want to make your marketing more effective? Don’t pin all your hopes on Big Data

I keep hearing the argument that Big Data creates more effective advertising and marketing.  It goes like this – the more…

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KISS – keep it simple, stupid

If you want to grab someone’s attention, engage their interest and sell them something, it makes sense to keep the message…

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A heroic effort to find a USP

In recent posts I’ve been arguing that the concept of the USP is past its sell by date – because finding…

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