Touchy-feely is better than pushy-pushy – and it’s official.
How to get the attention of information saturated consumers when your product or service doesn’t have a truly remarkable point of…Read More
How to sell icecream to Eskimos
I recently gave a talk at the Bath & Bristol Marketing network. I shared a few ideas on how to create…Read More
From USP to UPS
In my previous blog, “How to sell when you have no USP”, I explained how marketing has moved from the concept…Read More
Are you pushing on a door marked “pull”?
I’ve done it. Then looked around to check who is watching. Embarrassing, or what? Sadly I see a lot of small…Read More