Touchy-feely is better than pushy-pushy – and it’s official.

How to get the attention of information saturated consumers when your product or service doesn’t have a truly remarkable point of…

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How to sell icecream to Eskimos

I recently gave a talk at the Bath & Bristol Marketing network.  I shared a few ideas on how to create…

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Are you pushing on a door marked “pull”?

I’ve done it.  Then looked around to check who is watching.  Embarrassing, or what? Sadly I see a lot of small…

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