Don’t be boring

Don’t be boring

  If there was only one bit of advice I could give about marketing, and how to get the results you want, it would be this – don’t be boring.  Kind of obvious really.  Be boring and be invisible. Yet how many marketing campaigns these days really grab the...
Why do stories sell so well?

Why do stories sell so well?

You can try and force your sales message down someone’s throat.  But it doesn’t work.  And there’s a better way. Tell stories People have always been suckers for stories.  From cave paintings to strip cartoons, from Beowulf to Alien, and King Arthur...