What’s the smartest and swiftest way you can win new customers in 2018?

Want to win new customers and grow your business?  Of course you do.  But it’s hard to know where to…

Read More
December 4, 2017 by

The law of unintended consequences in action

Two years ago I wrote an article about the fact that robots were taking over the world – and wondered how…

Read More

What have the Romans ever done for us (apart from provide the content for websites)?

Today I was struggling to write the home page for a successful sign manufacturing company. Doing my due diligence I googled…

Read More
October 25, 2017 by

Can negative ever be positive?

I haven’t produced a blog post in ages.  In my defence, however, I have had a book published and I did…

Read More

I crown myself Wessex’s Favourite Copywriter

Every day I tell myself to get on with some paid-for work.  But every day I get distracted by some new…

Read More

Robots replace humans in Australian Government’s Department of Finance

There has been much research of late warning that we’re all in danger of losing our jobs to androids, cyborgs or…

Read More

Copywriting has become a joke

Woman goes into a bar and orders a gin & tonic.  Barman mixes it, puts slice of lemon on top, she…

Read More

A tasty little job

DC Group have been working with J-MOMO pasta on a new website to launch their hand made pasta in the UK….

Read More

Marketing full of empty promises leaves you feeling hungry

Towards the end of last year I attended a marketing workshop in a cafe on Bristol’s Whiteladies Road. Afterwards four of us…

Read More

i am not amused

One of the earliest lessons we are taught at school is that language, especially when it is expressed as the written…

Read More