How to find your brand story and tell it well (not)

Successful brands tell compelling stories.  And they tell them well.  Most, however, struggle.  Cotswold Outdoor is an example of a brand…

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Looking for a Somerset copywriter? How do you choose?

Put the words “Somerset copywriter” into google and the search engine will give you pages of people to choose from.  But…

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May 26, 2018 by

Copywriter in Somerset discovers he’s invisible

I’m a copywriter in Somerset.  But a few days ago, when I put the words “copywriter Somerset” into Google I just…

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Advertising is dead – not.

We are constantly being told that old style analogue advertising (press, posters, direct mail, broadcast TV) is dead.  This is bollocks. …

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Let’s take a deep dive into the language of bullshit

What are words for?  For communication.  The whole point of language is to provide a means of transferring information from one…

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10 classic mistakes to avoid when creating your brand story

Think your brand story is in pretty good shape? That’s terrific! But maybe you should just check to make sure you haven’t made…

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What’s the smartest and swiftest way you can win new customers in 2018?

Want to win new customers and grow your business?  Of course you do.  But it’s hard to know where to…

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December 4, 2017 by

The law of unintended consequences in action

Two years ago I wrote an article about the fact that robots were taking over the world – and wondered how…

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What have the Romans ever done for us (apart from provide the content for websites)?

Today I was struggling to write the home page for a successful sign manufacturing company. Doing my due diligence I googled…

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October 25, 2017 by

Can negative ever be positive?

I haven’t produced a blog post in ages.  In my defence, however, I have had a book published and I did…

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