Advertising is dead – not.
We are constantly being told that old style analogue advertising (press, posters, direct mail, broadcast TV) is dead. This is bollocks. …Read More
Let’s take a deep dive into the language of bullshit
What are words for? For communication. The whole point of language is to provide a means of transferring information from one…Read More
10 classic mistakes to avoid when creating your brand story
Think your brand story is in pretty good shape? That’s terrific! But maybe you should just check to make sure you haven’t made…Read More
The law of unintended consequences in action
Two years ago I wrote an article about the fact that robots were taking over the world – and wondered how…Read More
What have the Romans ever done for us (apart from provide the content for websites)?
Today I was struggling to write the home page for a successful sign manufacturing company. Doing my due diligence I googled…Read More
Can negative ever be positive?
I haven’t produced a blog post in ages. In my defence, however, I have had a book published and I did…Read More
I crown myself Wessex’s Favourite Copywriter
Every day I tell myself to get on with some paid-for work. But every day I get distracted by some new…Read More
Robots replace humans in Australian Government’s Department of Finance
There has been much research of late warning that we’re all in danger of losing our jobs to androids, cyborgs or…Read More
Copywriting has become a joke
Woman goes into a bar and orders a gin & tonic. Barman mixes it, puts slice of lemon on top, she…Read More