Get a good brand story. Or die.
The headline I’ve written for this post may seem slightly overdramatic. But a great brand story is not a nice-to-have. …Read More
Copywriter or wordsmith? Why there’s a difference and why it matters.
The term “copywriter” doesn’t mean much to a lot of people. And it means all sorts of very different things to…Read More
How to find your brand story and tell it well (not)
Successful brands tell compelling stories. And they tell them well. Most, however, struggle. Cotswold Outdoor is an example of a brand…Read More
Looking for a Somerset copywriter? How do you choose?
Put the words “Somerset copywriter” into google and the search engine will give you pages of people to choose from. But…Read More
Copywriter in Somerset discovers he’s invisible
I’m a copywriter in Somerset. But a few days ago, when I put the words “copywriter Somerset” into Google I just…Read More
Advertising is dead – not.
We are constantly being told that old style analogue advertising (press, posters, direct mail, broadcast TV) is dead. This is bollocks. …Read More
Let’s take a deep dive into the language of bullshit
What are words for? For communication. The whole point of language is to provide a means of transferring information from one…Read More
10 classic mistakes to avoid when creating your brand story
Think your brand story is in pretty good shape? That’s terrific! But maybe you should just check to make sure you haven’t made…Read More
The law of unintended consequences in action
Two years ago I wrote an article about the fact that robots were taking over the world – and wondered how…Read More