We create stories that ovecome these three challenges:
You’ve got loads of them. And your offer is probably me-too. So how are you going to stand out from the crowd?
They’re spoilt for choice. And coping with “too much information”. So how are you going to grab their attention and win them over?
There are so many ways to get your message across. How are you going to keep it consistent and compelling across all the different media?